iccma 2018 address Riyaz Lakhani


It is not what you sell, but what you sell in!!

This is very much true for packaging. It is very important how you sell – and packaging is an important part of how you sell. Tomorrow’s smart packaging is going to be engaging the customer “actively” than ever before. The packaging is going to be in a position deliver much more to both the Customer and the Product Stakeholders.